What is Black Hat SEO and White Hat SEO?


HAT is Black Hat SEO and White Hat SEO?

Do you know about Black Hat SEO and White Hat SEO? If not then there is nothing to worry about because today we will learn about these. Today everyone who is in the Blogging field will know about these terms both Black Hat SEO and White Hat SEO. Because as we know how much SEO or Search Engine Optimization is necessary for any blog.

SEO is a process that lets us increase both volume and quality traffic on our blog or website. And in this way, all bloggers want to be popular as soon as they lack patience. That’s why they always search for any such tricks that will help them increase their blog rank as soon as possible. In this case, the best option is to look at Black Hat, because you get results immediately and you do not need to wait. Black Hat SEO, therefore, attracts the newest bloggers.

How important SEO is?

We just know how important SEO is for any site. And if your blog has a good SEO then the ranking of your site will also increase. Because the better your site is ranking, the traffic on the site is as good as the traffic. And as search engines like google have increased demand, SEO also has a demand for a good Internet Marketing Strategy.

We know that Search Engines also work based on some algorithms. And the better you have an SEO technique, the better your site will be ranked. That’s why new SEO techniques were used, including Black Hat, White Hat, and Gray Hat SEO. The most popular among these are Black Hat and White Hat. If I talk about, the main difference between these two is in their specific SEO techniques, so that they are so different from each other. So today I thought why not give you some information about people’s Black Hat SEO and White Hat SEO so that you get complete information about them too. Then let’s start delaying and know about them.

What is Black Hat SEO vs White Hat SEO?

As I have already mentioned, the main difference between these two is in their different SEO techniques. Wherever we talk about Black Hat SEO, the techniques that are used in them are not approved by search engines as they do not follow their latest technologies Search Engines Guidelines. In the same way, if I talk about White Hat SEO, then the search engine guidelines follow the techniques used in it so that you will not have any problems using them. Even the use of Black Hat SEO, your site may be banned.

SEO techniques and strategies

It is believed that with the use of Black Hat SEO techniques and strategies, you can significantly increase the ranking of your blog because it does not follow the rules of Search Engines. It only gives importance to search engines and not to the human audience. Black Hat SEO uses primarily those who want results very quickly and who do not want to do long-term investment on their website or blogs. Some techniques that are used in black hat SEO are keyword stuffing, link farming, hidden text, and links. Using them, your website can become de-indexed from Search Engines and your website can also be banned.

White Hat SEO techniques only target the human audience and not Search Engine. Using these techniques can not get you quick results, but if you use them for a long time you will get very good results. Some techniques used in White Hat SEO are keyword analysis, keyword research, LSI keywords, rewriting meta tags, link building, etc. You do not have any danger from Search Engines because of their use so you can use them for a long time.

The angle is more effective – White Hat vs Black Hat SEO

Well, we can not directly tell which angle over Black Hat SEO and White Hat SEO is more effective. But if I talk about a short time, then Black Hat SEO is more effective. If we talk about a long time, the White Hat SEO is more effective. That’s because White Hat SEO primarily gives importance to the human audience, but Black Hat SEO offers more priority to Search Engines. Therefore, these differences are in their effectiveness.

Features and Techniques Used in Black Hat SEO

Blackhat SEO uses all the techniques that have not been agreed with Search Engines, and use them means you do not believe in their rules and regulations. Their techniques are very unethical and if you ever get caught in the future, then you may have to pay a penalty for it.

On Page SEO and How to Do

The use of black hat SEO is like achieving success as soon as possible so we can not use it for a long time. Here I have discussed some of their features and techniques that you can learn about them by learning about them very well.

1. Spamdexing

This is a practice in which the user repeatedly uses unrelated phrases so that his post is ranked as soon as possible. Regardless of whether or not there is a fate of viewers with the words used in this article.

2. Keyword Stuffing

In this user Uses certain specific keywords in many places of the article. Its only purpose is how to rank that article in hat SEO. It does not look good in reading the viewers because specific keywords are used repeatedly without any reason.

3. Invisible Text

A practice in which some keywords are written in white text and placed in a white background as they would attract more and more Google Spiders. This text is called invisible because these are not visible to normal viewers, but only to Google Spiders or Search Engine Spiders.

4. Doorway Pages

These are called fake pages that viewers can not see. These are designed only by keeping in mind the Search Engine Spiders, which can be easily upgraded to the rank of site and pages can be indexed quickly.

5.Invisible iFrames

These are some of the pages that only viewers can see, and the company from which the hosting has been taken cannot see it. Whenever a user comes to any such website, the user does not even know this but many files are being automatically downloaded in the background of his computer.

6. Link Farming

As if you make your house in a place where people around it are not right then it is obvious that this will affect your home even from their habit. Just like that in the virtual world. Link Farms or FFA pages have the same purpose, to add a new website or blog to many unrelated pages. You do not get any traffic from them, but with this, your website will be prohibited.

7. Meta Keywords

Meta Keywords in SEO Those shortlists words that only tell viewers that the article is written in this regard. But now these meta keywords are being misused and deliberately used for keywords that have no relation to the main article. This is just being done to increase the rank of the page.

Features and Techniques Used in White Hat SEO

As you may have already understood, White hat Seo’s aim is to target users not to search engines. The right information and articles are to reach people. White hat SEO not only follows all the SEO guidelines but also ensures that all the articles that are indexed by the search engines can also be read by users. The purpose of this is to bring the right information to the people with cross-linking, and link building. Here I have discussed some of their features and techniques that you can learn about them by learning about them very well.

1. Quality Content

Whenever we hear about hat SEO we hear about the phrase “Content is the King”. If you do any good SEO in your article then you can never make a good rank. Because with SEO’s help, it can only be made searchable, not readable. If you want to buy a good LED TV as an example, you will definitely search for information on the internet. For which you can type “bestLED TV” by assuming that you have two such major websites in which some of it is written in this way.

Website 1: There is only one page available and the text of 3 paragraphs is available. And there are only a few companies named in it. And in the end, there are some phone numbers.

Website 2: There are about 30 pages in which Mehjhud is written about all the best LED TVs available in the market, along with their technical information. In some pages, they have been compared to each other.

Now the thing arises that you would like to see a website. Obviously, there is a bar of Dasara. Similarly, the content of good content is all the way. That’s why Content calls the king.

2. Using Structural (Semantic) Mark Up and Separate Content for Presentation

Always the first choice of Search engines has been Structural Content. Using the right Headlines, Search Engines also have easy access to the article and users also have the ability to read. Search Engines give more preference to articles which are well formatted and in which the content well structured.

3. Titles and Meta Data

It is very important to use proper titles and metadata in your pages. As I mentioned earlier in the Black hat SEO about misusing Metadata. But here’s a point to consider that they should be used properly in their articles. And whenever you use Titles and metadata. Then note that should be the right representation of the content of your main article.

4. Use of Keyword Research and Effective Keywords

Before writing an article, keyword research should give more attention because, by doing so, we can make our articles even better. Keyword research means not only to use a single keyword but also combinations of multi-words. Which users are searching for and in which the competitiveness is low and search more. By doing so, we can attract more and more traffic.

With this, use some of the keywords so that people can easily see your articles in search results. And you can write these keywords in the following places. for example

Meta Description
Meta Keywords
Heading Elements
Alt Tag
Title Tag

5. Quality Inbound Links and Link Building

Quality Backlinks mean links to such websites which tell you that the facts given your content authentic. In this proof, they will display your links on their website. This will increase the importance of your content. Therefore, good backlinks have a lot of importance. And if possible, get links from websites that are related to your domain. For example, if you write about technology, then you have to get a backlink from a technology related website. With this, you also need quality inbound links, which will make a good ranking in your blog’s Seach Engine.

Black hat vs White hat SEO results

Assume that using Black hat SEO, you can get your blog very well in the best rank. But you get caught then your blog may also get a good penalty for using such unethical practices. That’s why Black hat SEO good for the short term but in the long term, it can harm you. Whenever Google has implemented its new algorithms, then those who have done this Black Hat SEO have suffered a lot.


Panda Update was a very important update of Google, which provided only high-quality content. This reduced the ranking of many low-quality count low-quality.


Google’s Penguin update introduces only those who used black hat SEO techniques. With the help of which many people made many “link farms”. After the update, many websites penalized. And Webmasters advise removing bad backlinks.

Negative SEO

You can not control who can link your website to bad backlinks. Because many such tales the Competitors link farms to your website by linking them to such links farms. Thereby reduce the ranking of your website suddenly. Therefore, you should thoroughly analyze your website in the intermediate interiors. That your website does not link to any other bad backlinks.

I sincerely gave you complete information about Black Hat SEO vs White Hat SEO. You understood about Black Hat and White Hat SEO Techniques. Convinced of all the readers that you too share this information with your neighbors, relatives, friends, so aware of our interactions and greatly benefit everyone. I need you people’s support so that I can bring you even more new information.

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